The artists of the duo Komar and Melamid are known primarily as the inventors of Sots Art, which they coined in 1972. The term itself is a combination of “pop-art” and “socialist realism”. But unlike American pop-art, which drove advertising to the point of absurdity, Vitaly Komar and Alexander Melamid came up with the idea of bringing symbols of ideological propaganda to the point of absurdity.